Pack Your Imagination: Creative digital marketing
In this presentation Kate Roberts and Catrin Ellis will demonstrate and discuss some of the many ways that the Welsh Government Historic Environment Service (Cadw) is using digital marketing and social media to interest and inspire people to engage with Welsh heritage.
Through campaigns such as Escape to Wales and Pack Your Imagination, Cadw’s digital marketing has moved beyond informing visitors about the variety of historic sites they can visit to encouraging active participation. On-line resources including CGI reconstructions, audio stories, a colourful History Map and build your own Lego castle have successfully captured the public imagination. Alongside these, Cadw’s social media sites provide a platform for interactive communication that has been widely commended.
The presentation will consider some of the benefits and challenges of using digital marketing and consider its role in an increasingly digitally connected world.