Andrew Lewis of the Victoria & Albert Museum (V&A) will review how you can understand your users in ways that lead to digital services that are meaningful for them. Using examples of live services developed by the V&A Digital Media team, he will explore how you can practically support the accepted principles of user-centred design by planning how you gather and present evidence of their effectiveness.
Andrew will show how iterative testing and simple user observation with prototypes will help prevent organisations accidentally investing in unwanted features or even whole services. He will also show how thoughtful implementation of behavioural data capture will let you see exactly how users really use your digital products. He will explain how the structure you choose for capturing user data affects how effectively you can report and present it within your organisation, allowing you to better influence useful changes based on strong evidence.
Examples will include: how you can compare prior motivation with actual onsite behaviour; how to measure how usable interface designs really are, beyond simply how good they look on paper; how placement and wording of calls-to-action affect usage; what gestures people use on touch devices; how long do people spend on audios in your guides; what people are really trying to access over your Wi-Fi and lots more.