Pack Your Imagination: Creative digital marketing
In this presentation Kate Roberts and Catrin Ellis will
demonstrate and discuss some of the many ways that the Welsh Government
Historic Environment Service (Cadw) is using digital marketing and social media
to interest and inspire people to engage with Welsh heritage.
Through campaigns such as Escape to Wales and Pack
Your Imagination, Cadw’s digital marketing has moved beyond informing
visitors about the variety of historic sites they can visit to encouraging
active participation. On-line resources including CGI reconstructions, audio
stories, a colourful History Map and build your own Lego castle have
successfully captured the public imagination. Alongside these, Cadw’s
social media sites provide a platform for interactive communication that has
been widely commended.
The presentation will consider some of the benefits and
challenges of using digital marketing and consider its role in an increasingly
digitally connected world.
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